100PercentPure
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Expires October 15, 2026
Get an Extra 15% Off Store-Wide
Enjoy incredible discounts from 100PercentPure on all your favorite items. For a limited time only.
Expires October 18, 2026
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Expires October 14, 2026
Editor's Verdict
👍 Pros
- ✓Over 25 years in business, with genuine first-mover standing in clean beauty
- ✓60-day return window that explicitly accepts gently used products — rare in cosmetics
- ✓In-store returns possible at physical locations
- ✓Store credit still available after the 60-day window
- ✓ISO certified processes and a solar-powered factory
- ✓Fruit Pigmented colour technology is a real point of difference
- ✓Sustainable PCR packaging with vegetable-ink printing
- ✓Newsweek #1 Indie Beauty Brand recognition
- ✓Toll-free phone number as well as email support
- ✓Strong loyalty, referral and birthday-discount programmes
- ✓The kit bundles $100 of product for $70
- ✓Meaningful, specific philanthropy rather than vague pledges
👎 Cons
- ✕Trustpilot score of 1.7 from 43 reviews, 70% of them one-star
- ✕The company has not replied to negative reviews on that profile
- ✕Reviewers allege undisclosed formula changes, including added mineral colourants
- ✕Reports of only partial refunds on opened but unused items
- ✕Recurring complaints about stock-outs and failed restock notifications
- ✕Reports of slow support responses and shipping errors
- ✕Refunds are issued minus shipping costs
- ✕Final sale items, partial gift-set returns and free gifts are non-refundable
- ✕The kit is not fully vegan — the ginseng mask contains royal jelly
- ✕Royal jelly carries real allergy risk for bee and pollen sensitive users
- ✕Combining a scrub with an acid serum risks over-exfoliation if misused
- ✕AHAs raise sun sensitivity and no SPF is included in the kit
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Frequently Asked Questions
<p>100% PURE applies a free-shipping threshold calculated at checkout rather than advertising a single flat figure on the product page, so confirm the delivered total before paying. One thing to be aware of in advance: refunds are issued <strong>minus the cost of shipping</strong>, so the outbound postage is not recoverable if you return an item. The brand also operates <strong>physical retail stores</strong>, which is worth knowing both for shade-matching in person and because in-store returns avoid return postage altogether. Support is available by email at customerservice@puritycosmetics.com and by phone on <strong>1-844-787-3100</strong>, though reviewers report response times can run to several days.</p>
<p>This is one of the better policies in cosmetics on paper. Returns are accepted within <strong>60 days of purchase</strong>, and crucially the policy <strong>explicitly accepts gently used products</strong> for return or exchange — the right position for makeup and skincare you cannot judge sealed. After 60 days, items are eligible for <strong>store credit</strong>. In-store returns can be made at any location within 60 days with a valid receipt. Refunds are issued <strong>minus shipping</strong>, take 5–10 business days to show on a card, and <strong>final sale items, partial returns of gift sets and free promotional gifts are non-refundable</strong> — relevant here, since this is a kit. One caveat from independent reviews: at least one customer reported receiving only a 50% refund on an opened item, so get your specific return confirmed in writing before shipping anything back.</p>
<p>Every 100% PURE code listed on smartstorereview is tested against the live checkout before publication and rechecked on a regular schedule, with expired codes removed. Two points specific to this store. This kit already carries a standing <strong>30% reduction to $70 from $100</strong>, so compare against the discounted figure and expect codes not to stack on it. And because <strong>partial returns of gift sets are non-refundable</strong>, a discounted kit is effectively all-or-nothing — you cannot keep the serum and send back the scrub. Note also that the brand runs its own <strong>Purist Perks, a 20% birthday discount and referral rewards</strong>, which often cannot be combined with a public code. Confirm the discount appears in your order total before paying.</p>
<p>Checkout runs on a standard hosted e-commerce platform, so major credit and debit cards including Visa, Mastercard, American Express and Discover are accepted, typically alongside digital wallets such as PayPal, Apple Pay, Shop Pay and Google Pay, plus gift cards, store credit and instalment options on larger baskets. Paying by <strong>credit card</strong> is the sensible choice: the independent review profile flags refund difficulties and slow support, so an independent dispute route is worth keeping even though the written policy is generous. Keep your order confirmation and receipt — the receipt is required for in-store returns, which is often the quickest way to resolve a problem with this brand.</p>
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Customer Reviews
4.0
★★★★☆
820 reviews
Marguerite O. Verified Buyer
★★★★★
I've bought from them for over a decade and the Brightening Serum is the one product I never run out of. The kit was good value at $70 for what would be $100 separately. I also returned a foundation shade in store once, well used, and they took it back without argument — that 60-day gently-used policy is real.
Soraya P. Verified Buyer
★★★★☆
Lovely products and I appreciate the solar-powered factory and recycled packaging rather than just vague eco talk. Two practical notes: I made the mistake of using the strawberry scrub and the acid serum on the same evening and my cheeks were raw for days, so alternate them. And the ginseng mask has royal jelly in it, so the kit is not vegan despite the branding.
Alannah G. Verified Buyer
★★☆☆☆
I've used the brand for years but something changed. A product I relied on was reformulated with no notice on the site, which matters when you have sensitivities, and half the things I want are perpetually out of stock with restock alerts that never arrive. When I queried a refund I waited the best part of a week for a reply. The policy on paper is better than what I experienced.