LoopsBeauty

LoopsBeauty

Verified Store
★★★★☆ 4.7 (2,345 reviews)

Great chance to save money at LoopsBeauty because sale season is here. Time to go shopping!

loopsbeauty.com/products/hyper-smooth hello@loopsbeauty.com Free shipping on orders over $40 and subscription savings of 20%, with refund terms published on the brand's own policy page.

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Great chance to save money at LoopsBeauty because sale season is here. Time to go shopping!

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20% Off

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Expires October 19, 2026

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Editor's Verdict

👍 Pros

  • ✓Target distribution gives mass-retail vetting and an alternative returns route
  • ✓Funding and retail expansion documented by Hum Capital and Retail Dive
  • ✓Independent coverage in Glossy and Drugstore News
  • ✓Tranexamic acid, alpha-arbutin and niacinamide are genuinely well-chosen actives
  • ✓100% biodegradable masks, rare in a single-use category
  • ✓Non-slip hydrogel actually stays put, unlike most sheet masks
  • ✓Made in South Korea, the centre of sheet-mask manufacturing
  • ✓Mess-free single-dose packaging
  • ✓Real brand collaborations rather than invented sub-lines
  • ✓Free shipping from a reachable $40 threshold
  • ✓Subscription saves 20% for regular users
  • ✓Only 10 minutes per use, so easy to keep up

👎 Cons

  • ✕A 10-minute mask is poorly matched to pigmentation, which needs daily contact
  • ✕Roughly $6 per mask is expensive per use
  • ✕A daily leave-on serum with the same actives would do more for less
  • ✕No SPF in the product, which pigmentation treatment genuinely requires
  • ✕"Dermatologist approved" is not a regulated term
  • ✕Melasma in particular responds poorly to cosmetic treatment alone
  • ✕Sheet-mask occlusion increases absorption, so reactive skin should patch-test
  • ✕Niacinamide can cause flushing in sensitive skin
  • ✕Return window and opened-product terms are not summarised
  • ✕No independent consumer-review platform record for the domain
  • ✕No review count displayed on the product page
  • ✕Subscription cancellation terms are not summarised up front
Our verdict: Loops Beauty is a properly established brand: its <strong>nationwide Target rollout</strong> was reported by <strong>Retail Dive</strong> and <strong>Drugstore News</strong>, it raised a <strong>$1.75m facility from Hum Capital</strong>, it has been profiled by <strong>Glossy</strong>, and it runs real collaborations with Barrière, DUNE and Bridgerton. The masks are <strong>made in South Korea</strong>, use genuinely non-slip hydrogel, and are <strong>100% biodegradable</strong> — a real credit in a category built on plastic. The <strong>Hyper Smooth Dark Spot mask at $30</strong> also has the right actives: <strong>tranexamic acid, alpha-arbutin and niacinamide</strong> are among the best-evidenced brightening ingredients available without prescription. The honest problem is the format, not the formula. <strong>Pigmentation responds to daily, sustained contact over months</strong>, and a <strong>10-minute occasional mask</strong> delivers hydration and a temporary glow far more than it fades spots — at roughly <strong>$6 per mask</strong>, a daily leave-on serum with the same actives does more for less. Treat this as a pleasant, well-formulated treat rather than a dark-spot treatment. Two things matter more than the mask itself: <strong>daily broad-spectrum SPF is non-negotiable</strong>, since UV undoes any brightening progress, and you should know what you are treating — <strong>melasma is often hormonal and can worsen with heat and light</strong>, so persistent or patchy pigmentation belongs with a dermatologist. Note that <strong>"dermatologist approved" is not a regulated term</strong>, patch-test if your skin flushes, and consider buying a single mask at <strong>Target</strong> first. Pay by credit card. Rating: 4.4/5.

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