Seek and Swoon

Seek and Swoon

Verified Store
★★★★☆ 4.7 (2,345 reviews)

Seek and Swoon is a women-owned brand making sustainable, American-made throw blankets from recycled yarn, inspired by travel destinations.

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Editor's Verdict

👍 Pros

  • ✓Excellent, consistently high customer ratings and press recognition
  • ✓Sustainably made from recycled yarn in a US family-owned mill
  • ✓Distinctive, travel-inspired designs not found at mass retailers
  • ✓Soft, heirloom-quality craftsmanship
  • ✓Free shipping on orders over $150

👎 Cons

  • ✕Small-batch, artisanal production means occasional minor imperfections like loose threads
  • ✕Limited availability on some designs due to small-batch manufacturing
  • ✕US-only shipping, no international delivery
  • ✕Return and warranty policy details are not prominently published on the site
Our verdict: Seek and Swoon is a strong choice for shoppers who value sustainability and craftsmanship over mass-produced home decor. Customer feedback is overwhelmingly positive, and the brand's recycled-yarn, USA-made production model along with its Apartment Therapy recognition back up the quality claims. The trade-offs are typical of a small artisanal maker: occasional minor imperfections, limited stock on popular designs, and shipping that's currently US-only, but for a thoughtfully made throw blanket with a genuine sustainability story, it's a solid pick. Rating: 4.7/5.

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