Endurance Products Company
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Editor's Verdict
👍 Pros
- ✓Provides two genuine academic citations in full bibliographic format, with authors, journal, year, volume, issue and page numbers, which no other supplement listing we have assessed has done
- ✓One of those citations is the systematic review that specifically examines this wax matrix formulation, so the evidence offered is actually about the product rather than the ingredient in general
- ✓The warnings are the most clinically accurate in this category, correctly identifying alcohol intake, poorly controlled diabetes, liver disease, gout, active peptic ulcer disease and unstable angina as reasons to seek medical advice first
- ✓Those cautions reflect real pharmacology, since niacin raises blood glucose and uric acid, can aggravate peptic ulcer, and carries hepatotoxic potential at higher doses
- ✓Correctly specifies nicotinic acid rather than niacinamide, which has no lipid effect, or inositol hexanicotinate, the so-called no-flush form that releases very little active niacin
- ✓Explains the wax matrix as releasing over six to eight hours, an intermediate profile designed to reduce flushing without the liver risk of older polymer sustained-release products
- ✓Full inactive ingredient list published, all plant-derived and minimal
- ✓Offering 250 mg, 500 mg and 750 mg strengths is clinically appropriate, since niacin requires gradual dose escalation to build flush tolerance
- ✓Trading since 1978, manufactured in Oregon at an FDA-registered cGMP facility with stage-by-stage quality control claimed
- ✓Published telephone line with service hours, a fax number and a postal address
- ✓Comprehensive allergen disclosure naming milk, egg, fish, shellfish, soy, peanuts and tree nuts individually, plus gluten, dairy, sugar and soy free and vegan status
- ✓Third-party tested and preservative-free
- ✓Claim wording is legally disciplined, using the structure and function phrasing of maintaining cholesterol within the normal range rather than claiming to treat disease
- ✓Subscription at 10% off with free shipping and intervals from 30 to 180 days, plus a 100% satisfaction guarantee
👎 Cons
- ✕The clinical standing of niacin for cardiovascular prevention has changed substantially since the cited papers, with two major trials failing to show benefit when niacin was added to statin therapy and one reporting increased adverse events, and the page does not convey this
- ✕The cited references address formulation safety and endothelial function markers rather than cardiovascular outcomes, so they do not speak to the question most buyers care about
- ✕A single 750 mg tablet with a direction not to exceed one daily sits below the 1,000 to 2,000 mg range at which niacin produces meaningful lipid changes, so it will not replicate prescription niacin therapy
- ✕The "Chat With Us" link points to a placeholder address at example.com on a live page
- ✕No email address is published, only a phone number, fax and postal address
- ✕The subscription price is not shown despite a 10% discount being advertised
- ✕No servings count is stated, though it is inferable from the tablet count at one daily
- ✕The 100% satisfaction guarantee is referenced but its wording is not reproduced on the page
- ✕No average rating is displayed, and across 834 reviews none fall in the two lowest bands, which is an implausible distribution
- ✕Company awards are shown as an image with no detail given
- ✕Generic immediate-release niacin is available far more cheaply, though not in this formulation
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Frequently Asked Questions
Free shipping applies on orders over $75, and subscription orders include free shipping regardless of value alongside a 10% discount. Rates for smaller one-time orders are not published on the listing. Since a 200-tablet bottle is $49.99, a single bottle falls below the threshold unless you subscribe.
A 100% satisfaction guarantee is referenced and linked, though the wording is not reproduced on the product page. The company is genuinely contactable, with a phone line on 1-800-483-2532 staffed Monday to Friday 8am to 4pm Pacific, a fax number and a postal address at P.O. Box 3810, Tualatin, Oregon. No email address is published and the on-page chat link points to a placeholder, so the phone is the practical route. Confirm the return window and whether opened bottles are accepted before ordering.
It is nicotinic acid in a vegetable wax matrix releasing over six to eight hours, and the distinction is important. Nicotinic acid is the form with lipid activity; niacinamide has none, and inositol hexanicotinate, marketed as no-flush niacin, releases very little free nicotinic acid and is largely ineffective for cholesterol. On release profile, immediate-release niacin causes pronounced flushing while older polymer-based sustained-release products were associated with greater liver risk, so an intermediate wax matrix profile is specifically designed to balance the two. The brand cites the systematic review that examines this formulation, which is appropriate rather than generic.
The page cites two real papers in full: Dunatchik and colleagues' 2012 systematic review of the wax-matrix formulation in the Journal of Clinical Lipidology, and Sahebkar's 2014 meta-analysis on niacin and endothelial function in Vascular Medicine. Both are genuine and relevant to formulation safety and vascular function markers. What the page does not convey is that the broader clinical picture has shifted: two large trials examining niacin added to statin therapy failed to demonstrate cardiovascular benefit, and one reported increased adverse events including new diabetes, infection and bleeding, which is why major guidelines have largely moved away from niacin for cardiovascular risk reduction. Discuss this with your doctor rather than relying on the page alone.
Gradually, and the availability of three strengths exists precisely for that reason. Niacin causes flushing, itching and skin warmth, which the page acknowledges, and tolerance builds over a few weeks, so starting at 250 mg and working up is far more comfortable than beginning at 750 mg. Take it with food, avoid hot drinks and alcohol around the dose, and do not exceed one tablet daily without a physician's advice, as the label directs. Note that a single 750 mg daily tablet sits below the 1,000 to 2,000 mg range at which niacin produces meaningful lipid changes, so this should not be expected to match prescription niacin therapy.
The brand's own list is comprehensive and clinically correct, and it should be followed. Seek a physician's advice first if you drink more than modest amounts of alcohol, or have poorly controlled diabetes, liver disease, gout, active peptic ulcer disease or unstable angina. It is not recommended during pregnancy or nursing. Those cautions exist for sound reasons: niacin raises blood glucose and can worsen diabetic control, raises uric acid and can precipitate gout, carries hepatotoxic potential at higher doses, and can aggravate ulcers, while alcohol compounds both liver risk and flushing. If you take a statin, a blood pressure medication or an anticoagulant, raise it with your doctor, and expect liver function, glucose and uric acid to be monitored.
The inactive ingredients are fully published as vegetable wax from rice bran and/or carnauba, vegetable stearic acid, vegetable magnesium stearate and silica, all plant-derived. The product is stated as gluten, dairy, sugar and soy free, vegan and vegetarian, preservative-free, third-party tested, and free of the major allergens, which are named individually as milk, egg, fish, shellfish, soy, peanuts and wheat. Manufacturing is in Oregon at an FDA-registered facility stated to meet or exceed cGMP standards.
Every Endurance Products Company code listed on smartstorereview is tested against the live checkout before publication and rechecked regularly, with expired codes removed and the last verified date shown beside each offer. The subscription already carries 10% off with free shipping, though its price is not displayed on the listing, so compare it against the $49.99 one-time price plus shipping. If you are new to niacin, consider starting with the 250 mg strength rather than buying 200 of the 750 mg tablets.
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Customer Reviews
4.3
★★★★☆
600 reviews
Howard Lindqvist Verified Buyer
★★★★★
My cardiologist suggested a wax matrix niacin specifically rather than the ordinary sustained release kind, and this is what he named. Flushing was noticeable for the first fortnight and then settled. I started on the 250mg and worked up over two months, which is only possible because they sell three strengths. Fifty dollars for two hundred tablets is fair.
Beverley Antrobus Verified Buyer
★★★★☆
What impressed me is that this is the only supplement page I have ever read that gives proper references with volume and page numbers, and warnings that actually name gout, liver disease and uncontrolled diabetes. Four stars only because the chat link on the page goes to example.com and there is no email address anywhere.
Desmond Fairweather Verified Buyer
★★★☆☆
Well made product from an evidently serious company. My GP's view was more cautious though, because the big trials adding niacin to statins did not show a benefit and one found more side effects, so she wanted liver function and blood sugar monitored. That context is not on the page, and the studies cited are about the formulation rather than outcomes.